Born in the Tetons. Built to Move.

Cloudveil didn’t follow the soft-shell revolution — Cloudveil started it.

Born from a simple but radical idea: technical apparel should move in harmony with you. Before the category had a name, Cloudveil saw what was missing and built what didn’t yet exist—outerwear that fused protection, stretch, and breathability into something entirely new.

As the outdoor market was just taking shape, Cloudveil leaned in. The goal was never complexity. It was innovation. Make performance apparel more intuitive. More versatile. More human.

That philosophy lives on in every piece Cloudveil creates.

Each collection brings soft-shell performance to more adventures—engineered for constant motion in changing mountain conditions. Every garment is a love letter to movement.

Cloudveil soft shells stretch when you reach.
Breathe when you climb.
Protect when the weather turns.

This is apparel shaped by the belief that innovation should feel effortless, and performance should feel natural.

Cloudveil. Soft shell, reimagined. Since the beginning.