Born in the Tetons. Built to Move.

Cloudveil didn’t follow the soft-shell revolution. Cloudveil started it.

Born from a radical idea: technical apparel should move as freely as you do. Before the category had a name, we saw what was missing—and built what didn’t yet exist: outerwear that fused protection, stretch, and breathability into something entirely new.

As the outdoor world was just taking shape, we leaned in. Complexity was never the goal. Innovation was. Making performance apparel intuitive. Versatile. Human.

That philosophy lives in every Cloudveil piece. Every collection brings soft-shell performance to more adventures—engineered for constant motion in ever-changing mountain conditions. Every garment is a love letter to movement.

Cloudveil soft shells stretch when you reach. Breathe when you climb. Protect when the weather turns.

Apparel shaped by the belief that innovation should feel effortless, and performance should feel natural.

Cloudveil. Where Soft Shell Began. Where It Evolves.