Cloudveil was founded in Jackson, Wyoming by two souls drawn to the mountains. Surrounded by peaks, the founders discovered a potent source of inspiration. Without these pinnacles, their concept would seem short on scale and the individual narrative would lose perspective. This powerful motivation – linking their dream with this dramatic Teton setting – made what they envisioned real. This same connection has drawn many to Cloudveil. People believed daily contact made a difference, and a loyal network of shops, friends and advocates gravitated to the movement. A groundswell grew the grassroots effort into a global brand, yet the sincerity of this defining message still strikes a chord.